What is the SKU Economics Report and How It Boosts Amazon Ads?

The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?

The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 - Introduction

• 00:36 - Overview of the new SKU Economics Report tool

• 3:03 - Amazon ad management roles

• 7:17 - Impact of cash flow on ad strategies for brands

• 9:00 - Amazon Fees and Profit Calculation

• 18:09 - Identifying profitable and unprofitable products

• 22:24 - Analyzing Total ACOS using the SKU Economics Report

• 27:00 - Optimizing ad spend based on the report's insights

• 28:22 - Percentage of total fees

• 30:00 - How to connect with Elizabeth

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What is the role of data in Amazon campaign management?

• What strategies can help minimize wasted spend in Amazon PPC?

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno​​