How to Launch Amazon Products That Customers Actually Want?

The PPC Den: Amazon PPC Advertising Mastery

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Welcome

01:12 - Chatting About the Early Days of Selling on Amazon

05:02 - Can You Start a Business While Working Full-Time?

07:41 - The Biggest Mistake in Product Launches in 2024

09:48 - Basic Steps to Launch a Product on FBA

11:59 - How to Make Products People Love

17:09 - Why Gathering Customer Feedback First is Crucial

21:06 - Using Reviews to Improve Your Products

🦡 Resources & Links

• 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

• How To Launch Your First Sponsored Products Campaign On Amazon?

• Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon

• New Launch Strategy For New Products: Skip The Auto?

• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

• How Can I Be The Most Efficient With My N-Gram Analysis?

🦡

• Book a call to discuss your Amazon PPC strategy

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zaratsian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno