6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

The PPC Den: Amazon PPC Advertising Mastery

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:25 Product Launching Rundown

7:35 The Importance of Research

13:30 Setting Up Your Campaign

23:00 Moving Into Launch Phase

27:30 Optimizing As Solutions

30:00 Expanding Your Targeting

35:10 Long-Term Thinking

🦡 Resources & Links

• How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)

• New Keyword Research Approach: Gain New Clients For Amazon PPC

• A Case For Segmenting Branded Keywords In Amazon PPC

• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

• The Complete Amazon Campaign Types Reference Guide

• Should You Segment Automatic Sponsored Product Campaigns?

• Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?

  🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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