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The Secret to Sustainable Branding
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In today's episode, I explore how brands often focus on immediate sales and miss out on building a more valuable asset: community. Most brands aim to sell by sending buyers instead of building connections with those who share their values. I argue that a community aligned with your brand's values is priceless. When you foster a neighborhood where people support each other, they naturally buy and advocate for you without being asked. I discuss the mistake of equating brand success with follower counts over genuine engagement. Building a community requires offering more value than you seek and understanding what resonates with your audience. I share insights on balancing free value with sustainability, emphasizing the impact of influencing a few key leaders over chasing broad but shallow engagement.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1855 حلقات
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 10, 2024 09:41 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 412096425 series 2981263
In today's episode, I explore how brands often focus on immediate sales and miss out on building a more valuable asset: community. Most brands aim to sell by sending buyers instead of building connections with those who share their values. I argue that a community aligned with your brand's values is priceless. When you foster a neighborhood where people support each other, they naturally buy and advocate for you without being asked. I discuss the mistake of equating brand success with follower counts over genuine engagement. Building a community requires offering more value than you seek and understanding what resonates with your audience. I share insights on balancing free value with sustainability, emphasizing the impact of influencing a few key leaders over chasing broad but shallow engagement.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1855 حلقات
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