How AI Will Impact Advertising & Marketing in 2025

The Playbook With David Meltzer

In today’s episode, I sit down with Sir Martin Sorrell, founder and executive chairman of S4 Capital, to explore how AI is transforming the advertising and marketing industries. Martin shares insights on AI-driven advancements in copywriting, personalization at scale, media planning, and operational efficiency. We discuss the massive investments from tech giants like Google, Meta, and Amazon and how these innovations are reshaping the industry. Martin also reflects on the challenges facing traditional advertising and the evolving role of venture capital in accelerating technology adoption. Insights into leadership and the intersection of technology and creativity make this conversation both timely and inspiring.