Private Prospects into Semi Clients – Strategies

The Pilates Business Podcast

In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors with essential booking information.
They emphasise the need for instructors to be well-informed and proactive to ensure a seamless client experience. The conversation also covers potential updates to workflow emails and the importance of clear pricing communication. Stay tuned for specific process changes in the next episode.
Tweetables
“Remember, you can't help the people with your clinical Pilates services if you can't convert the inquiry. If you don't, then it could be that reformer studio down the road who might, and then, that will be your prospect's lived experience of Pilates.”
David Gunther – Director Pilates Can / Pilates Business
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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/26

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1. Introduction to Team Discussion on Conversion Improvement (00:00:00)

2. Exploring New Strategies with Tara (00:01:49)

3. Spreadsheet Solutions for Session Management (00:02:07)

4. Importance of Timely Information for Sales (00:03:07)

5. Challenges and Solutions in Current Processes (00:04:59)

6. Implementing New Processes with the Team (00:06:15)

7. Simplifying Pricing and Packages (00:08:17)

8. Editorial Note and Future Plans (00:13:53)

9. Final Thoughts and Next Steps (00:21:50)