How a structured business plan lead to a $200k first year in business

The Pet Photographers Club

I initially asked today’s guest on the show when I learned about his super successful truck studio and we did talk about it, but he also shared so much else including what gave him the confidence to take out a loan to build this business.

I’m talking about Ryan Erickson who last year, in his first year of full time business turned over more than $200,000 from 150 clients spending an average of $1500 each. There’s tonnes of really great insights and learnings in the first part of this episode, but if you want to know how he found those clients, and here the benefits of his business plan and what that included, be sure to listen to the members-only half. If you’re not yet a member to hear that second half, use the link in the show notes to sign up today with a 14 day free trial.

We covered:

• Ryan’s journey from weddings to pet photography
• Why open a truck studio
• Fundraisers and charitable work
• Growing a portfolio
• What gave Ryan the confidence to go all in
• Ryan’s backup plan

IN THE MEMBERS-ONLY EXTENDED EPISODE:

• Market Research and data, business plans and how that’s helped Ryan reach success
• Photo Truck total set up cost
• Ryan’s Turnover
• How in person events act as passive marketing for Ryan
• Why farmers markets
• In Person Sales and the client process

Links in the shownotes: https://thepetphotographersclub.com/podcast/1602