463: How to Use Storytelling in Healthcare Marketing to Change Behaviors and Mindsets

The NO BULL$H!# Marketing Podcast

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind.

Storytelling doesn’t come first in healthcare marketing.

Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences.

Build your marketing roadmap around what actions you want those target audiences to take. What behaviors and mindsets do you want to change?

Then build your storytelling by, for and about those target audiences in a way that educates and motivates them.

Listen for the No BS nuggets to help you take your healthcare marketing to the next level.