Episode 4: Navigating the Sync Licensing World with Bryan Hinkley

The Music Business Buddy

Unlock the secrets to sync licensing and elevate your music's potential in the competitive landscape of TV, film, games, and advertisements. We'll guide you through the essential elements of synchronization, from understanding the true essence of your songs to the critical role of feedback in shaping how your music is perceived. Learn why correctly labeling your music is vital for matching search criteria and how proper clearance can make or break your chances of landing that coveted placement. Discover the free resources available on www.jonnyamos.com to manage these clearances effortlessly.
Our special guest, Bryan Hinkley of Gratitude Sound, lends his expertise on the ever-evolving music sync market. Bryan shares his journey through a decade of increased opportunities and intense competition, revealing the importance of forging strong relationships with clients and artists. Hear his insights on the role of technology in streamlining the process for music supervisors and why maintaining genuine quality is more crucial than ever. Bryan also sheds light on practical lessons in music supervision—adaptability, copyright law, and handling compromises in commercial projects. Plus, understand the profound impact a hit song can have when aligned with a brand, from the perspective of a seasoned industry professional.
https://www.gratitudesound.com

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1. Episode 4: Navigating the Sync Licensing World with Bryan Hinkley (00:00:00)

2. Sync Licensing in the Music Business (00:00:02)

3. Evolution of Music Sync Market (00:12:20)