Weekly ideas, insights, and tips on management from Harvard Business Review.
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Player FM - Internet Radio Done Right
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المحتوى المقدم من Stacey Harris. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacey Harris أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـThe More Profitable Podcast with Stacey Harris
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The daily drama of money and work from the BBC.
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Unlike other business podcasts. No filler and no fluff. HTE is a show for people looking to take charge of their lives and build a successful online business. People who are looking for their next business idea, getting started online, and how to start a business. We understand that starting a business and doing work that matters is not always easy, but it is worth it. Learn more at https://hacktheentrepreneur.com/podcasts/
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Bloomberg Daybreak delivers today's top stories, with context, in just 15 minutes. Get informed from Bloomberg's 3,000 journalists and analysts.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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How Professional Podcast Producers Build a Successful Podcast Workflow
Manage episode 441740490 series 2390637
المحتوى المقدم من Stacey Harris. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacey Harris أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast.
Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency.
I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient.
But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process.
So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.
3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks
5:00 - How we structure our podcast production dashboard inside of Monday.com
7:50 - The three stages of podcasting that all of your tasks will fall into
12:10 - The importance of line of sight when it comes to managing your podcast overwhelm
14:00 - Why your current “batching” process is actually making production harder
18:00 - What our production process looks like when we work with clients
21:43 - Episode performance analysis allows efficient repurposing
25:19 - Steps to build your customized production process
Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow
Monday.com
Subscribe to The Podcast Newsroom
How to Efficiently and Effectively Run Your Podcast and Business
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
فصول
1. How Professional Podcast Producers Build a Successful Podcast Workflow (00:00:00)
2. Your first step has to be finding somewhere to store your process, your ideas, and your tasks (00:03:30)
3. How we structure our podcast production dashboard inside of Monday.com (00:05:00)
4. The three stages of podcasting that all of your tasks will fall into (00:07:50)
5. The importance of line of sight when it comes to managing your podcast overwhelm (00:12:10)
6. Why your current “batching” process is actually making production harder (00:14:00)
7. What our production process looks like when we work with clients (00:18:00)
8. Episode performance analysis allows efficient repurposing (00:21:43)
9. Steps to build your customized production process (00:25:19)
691 حلقات
مشاركة
Manage episode 441740490 series 2390637
المحتوى المقدم من Stacey Harris. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacey Harris أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast.
Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency.
I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient.
But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process.
So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.
3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks
5:00 - How we structure our podcast production dashboard inside of Monday.com
7:50 - The three stages of podcasting that all of your tasks will fall into
12:10 - The importance of line of sight when it comes to managing your podcast overwhelm
14:00 - Why your current “batching” process is actually making production harder
18:00 - What our production process looks like when we work with clients
21:43 - Episode performance analysis allows efficient repurposing
25:19 - Steps to build your customized production process
Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow
Monday.com
Subscribe to The Podcast Newsroom
How to Efficiently and Effectively Run Your Podcast and Business
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
فصول
1. How Professional Podcast Producers Build a Successful Podcast Workflow (00:00:00)
2. Your first step has to be finding somewhere to store your process, your ideas, and your tasks (00:03:30)
3. How we structure our podcast production dashboard inside of Monday.com (00:05:00)
4. The three stages of podcasting that all of your tasks will fall into (00:07:50)
5. The importance of line of sight when it comes to managing your podcast overwhelm (00:12:10)
6. Why your current “batching” process is actually making production harder (00:14:00)
7. What our production process looks like when we work with clients (00:18:00)
8. Episode performance analysis allows efficient repurposing (00:21:43)
9. Steps to build your customized production process (00:25:19)
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The More Profitable Podcast with Stacey Harris
1 How Podcasting Makes Social Media Easier and More Effective 23:58
23:58 
التشغيل لاحقا 
التشغيل لاحقا 
قوائم 
إعجاب 
احب23:58
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIf social media feels like an endless grind, you’re not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you? In this episode of The More Profitable Podcast , we’re diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. I’ll walk you through the exact process I use to repurpose podcast content into high-impact social media posts—without spending hours glued to my phone. 0:00 – Why social media feels like an endless hamster wheel 1:00 – The real difference between podcast content and social media posts 3:14 – My background in social media marketing—and why I stepped away 5:06 – The mindset shift that makes content creation sustainable 6:47 – How to use your podcast as a content engine for social media 8:12 – The #1 reason social media feels overwhelming (and how to fix it) 9:56 – A breakdown of exactly what I repurpose from each podcast episode 11:06 – How I use AI to streamline my social media process 12:44 – The different types of content you can create from one episode 14:47 – The importance of thought leadership content (beyond promo posts) 16:12 – The missing piece: Why your podcast strategy must come first 18:07 – Introducing the Profitable Podcast Launch Accelerator (beta spots open now!) 21:27 – Why your podcast should be the foundation of your entire marketing strategy Mentioned In How Podcasting Makes Social Media Easier and More Effective Subscribe for exclusive episodes on The Podcast Newsroom Join the Profitable Podcast Launch Accelerator Ready to Launch a Podcast That Works Like a Sales Asset? Most podcasts don’t drive sales, not because podcasting doesn’t work, but because they weren’t built strategically from the start. That’s exactly why I created the Profitable Podcast Launch Accelerator . In this 60-day, one-on-one container, we’ll build a 12-episode season designed to attract, nurture, and convert the right listeners, so your podcast actually supports your business goals instead of just adding more to your to-do list. The beta round is open now, but spots are limited. If you’re ready to launch a podcast that fuels your marketing and sales, join now at exclusive pricing . Your podcast should be a business asset, not just more content. Let’s make that happen. Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 Is Your Podcast Doing the Job You Hired It to Do? 27:34
27:34 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:34
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبLet’s be real. Showing up and recording your podcast is only part of the equation. If your show isn’t bringing in leads, driving conversations, or making sales easier, then it’s not doing the job you hired it to do. In this episode of The More Profitable Podcast, we’re breaking down the biggest red flags that signal your podcast isn’t working as a business asset and what you can do to fix it. Whether you’re feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just wondering if your podcast is actually pulling its weight, we’re going to get to the bottom of it. Because your podcast isn’t just a content box to check. It should be working for you, not adding to your workload. 2:15 – The biggest red flags that your podcast is underperforming 6:40 – Why steady or growing downloads don’t always mean your show is working 11:05 – The simple audit that helps you diagnose what’s not working 16:30 – How to shift from just creating content to building a sales-driven podcast 22:55 – Why outsourcing podcast production might be your best move Mentioned In, Is Your Podcast Doing the Job You Hired It to Do? Subscribe for exclusive episodes on The Podcast Newsroom How 12 Years of Podcasting Changed My Sales Game Forever How to Make How-To Content That Drives Sales Ready to Make Your Podcast Work for You? If your podcast isn’t driving sales, it’s time to make a change. Want a clear plan that actually supports your business goals? Book a Podcast Strategy Intensive, and we’ll audit your show, refine your messaging, and build a sales-focused content plan designed to drive results. Get started here . Need strategy with built-in production support? Our production clients don’t just get editing, they get a quarterly strategy call to ensure their podcast is aligned with their business goals while we handle the execution. Learn more here . Your podcast should be working as hard as you do. Let’s make that happen. Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 The Systems That Keep My Podcast Running (Even When I’m Busy) 28:32
28:32 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب28:32
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبLet’s be real—podcasting isn’t the only thing on your plate. You’re running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge. But here’s the thing—your podcast shouldn’t feel like a never-ending to-do list. It should work for you, not add to your stress. That’s exactly what we’re tackling today. In this episode of The More Profitable Podcast, I’m breaking down the three key systems that keep my podcast running—even when I’m slammed with work, on vacation, or just not feeling it. You’ll learn how to stay ahead, reduce the last-minute scramble, and create a show that supports your business without draining your time. 2:27 – Why life will always get in the way (and how to prepare for it) 6:07 – The biggest mistake podcasters make that leads to burnout 10:26 – How planning ahead keeps your show sustainable 15:02 – The power of templates & tools for easier production 22:29 – How to build flexibility into your podcast strategy Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business Goals Subscribe for exclusive episodes on The Podcast Newsroom The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) Stop letting your podcast be just another task on your to-do list—let’s make it work for you. If you’re ready to create a show that supports your business without the stress, let’s build the right systems together. Book a Podcast Strategy Intensive to get a custom plan that aligns your podcast with your business goals. Need full production support ? My team can handle editing, show notes, and marketing so you can focus on what you do best. Either way, head to Uncommonly More and book a call today. Let’s make your podcast a sustainable, strategic asset that drives results. Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 Make Sure Your Podcast Strategy Aligns with Your Business Goals 29:01
29:01 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب29:01
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبA lot of podcasters hit a point where they start wondering, Why am I even doing this? —especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business. If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we’re fixing today. In this episode of The More Profitable Podcast , I’m breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You’ll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you’ll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset. 00:00 – Why you feel like your podcast isn’t working anymore 02:12 – How strategy (not more content) creates sales from your show 05:16 – The biggest mistake business owners make with their podcast 10:54 – Why your content might be attracting the wrong audience 17:10 – How to ensure your podcast aligns with your offers and sales goals 23:42 – The real reason most business owners struggle to DIY their strategy Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business Goals Subscribe for exclusive episodes on The Podcast Newsroom How Nicole Otchy Uses Her Podcast as a Sales Asset Stop treating your podcast like a never-ending content treadmill—start using it to actually grow your business. Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now. Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 Why Consistency Alone Won’t Make Your Podcast Profitable 23:57
23:57 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:57
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبA lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does. If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a sales asset. And that’s exactly what we’re fixing today. In this episode of The More Profitable Podcast , I’m breaking down why consistency isn’t enough and what really makes a podcast drive sales. You’ll learn how to shift your episodes from random content to intentional sales tools, so your show isn’t just keeping you busy—it’s growing your business. By the end, you’ll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you. 00:00 – Why consistency alone doesn’t generate sales 02:10 – How your podcast should act as a sales asset (not just content) 05:16 – The difference between content creators and business owners 10:56 – Why repetition builds trust and authority (and why it matters) 17:10 – Aligning your podcast content with your offers for better conversions 23:42 – Turning your podcast into an evergreen sales tool Mentioned in Why Consistency Alone Won’t Make Your Podcast Profitable Subscribe for exclusive episodes on The Podcast Newsroom Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset Stop creating content just to stay consistent—start building a podcast that actually works for your business. Book a Podcast Strategy Intensive today and create a plan that turns your episodes into a sales asset, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot . Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 How to Make How-To Content That Drives Sales 27:16
27:16 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:16
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next. Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content. In this episode of The More Profitable Podcast , I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value. 00:00 – Why how-to content often backfires 02:10 – How to shift how-to episodes from distraction to action 05:16 – Example 1: Private podcasts for launches 10:56 – Example 2: Starting a podcast with minimal tools 17:10 – Example 3: Recording better podcast interviews 23:42 – Turning helpful content into evergreen sales assets Mentioned in How to Make How-To Content That Drives Sales Subscribe for exclusive episodes on The Podcast Newsroom Book a Podcast Strategy Intensive: Learn more and book your spot Stop overwhelming your listeners with endless how-to content and start guiding them into action. Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot . Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 How 12 Years of Podcasting Changed My Sales Game Forever 34:16
34:16 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:16
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTwelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions. If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference. In this episode of The More Profitable Podcast , I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients. 02:36 – Why blogging didn’t work—and how podcasting became a better solution. 04:07 – The evolution of The More Profitable Podcast and its rebrands. 05:13 – Sales Lesson #1: Focus on what your audience needs, not just what they want. 16:50 – Sales Lesson #2: How comparison can derail your progress and hurt your sales. 24:34 – Sales Lesson #3: Why ego and fear are holding you back from meaningful connection. 29:07 – Bonus Insight: Clarity is your best tool for converting listeners into clients. Mentioned in How 12 Years of Podcasting Changed My Sales Game Forever Subscribe for exclusive episodes on The Podcast Newsroom How to Rebrand Your Podcast and Set Yourself Up for Growth Book a Podcast Strategy Intensive: Learn more and book your spot Stop spinning your wheels and start seeing results from your podcast! Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot . Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 3 Podcast Habits That Break Trust (and What to Do Instead) 23:08
23:08 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:08
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMost business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record. In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection. 3:39 - Why you must speak to one person, not a crowd. 8:07 - What happens when you overwhelm your listener with too much information. 12:59 - Why you should ditch the perfect host persona 19:56 - Things to remember when you sit down to record your next episode Mentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your Listener Subscribe to The Podcast Newsroom Take the Next Step Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch. Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 How to Use a Private Podcast to Boost Your Next Launch 24:47
24:47 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب24:47
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبPrivate podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions. In this episode of The More Profitable Podcast , I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we’re covering it all. Whether you’re in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate. 00:30– Why private podcasts are the ultimate launch asset. 02:45 – Understanding the role of warmer audiences in private podcast strategies. 06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast. 08:50 – Avoiding the biggest mistake creators make with private podcast calls to action. 13:30 – How to structure your episodes for maximum impact and conversion. 17:00 – Tips for embedding dynamic calls to action into every episode. Mentioned In How to Use a Private Podcast to Boost Your Next Launch Hello Audio Just Cast Lindsay Padilla on Private Podcasting 3 Ways to Use a Private Podcast to Grow Your Business Subscribe to The Podcast Newsroom . Take the Next Step Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch. Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker 31:10
31:10 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب31:10
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبyou’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together. In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business. 3:00 - Who Shannon is and what she does 5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business 12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon 16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with 20:50 - The process Shannon used to hit the ground running in implementing her new plan 25:09 - Something else I spend time working with clients on during a strategy session that may surprise you 27:20 - Advice for anyone sitting on the fence about booking an intensive Connect with Shannon Baker Shannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most. Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms. You can connect with Shannon on Instagram @the_shannonbaker . To learn how you can grow your business without being overwhelmed, tune into her FREE audio training . Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker Mind Your Time Podcast with Shannon Baker Shannon Baker on Instagram Podcast Newsroom Learn more about Podcast Strategy Intensives Rate and Review the podcast Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset 59:49
59:49 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب59:49
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبDo I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast. We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy. 4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion. 7:27 - The importance of proactive marketing and building relationships through the podcast. 9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing. 17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach. 21:17 - The benefits of having an established audience and building relationships before launching a podcast. 25:31 - The importance of building relationships with your podcast audience. 26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes". 30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills. 36:23 - The power of podcasting as a tool for practicing sales skills. 42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions. 44:11 - My favorite Instagram hack for sharing my most shared podcast episodes. 49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement. 57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business. Connect with Nicole Otchy The Styling Consultancy | Instagram The Six Figure Personal Stylist Podcast Mentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset Podcasting for Profitability Roundtable Podcast Strategy Intensive Rate and Review The More Profitable Podcast Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 My 3 Most Downloaded Episodes in 2024 (and Why They Worked) 23:25
23:25 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:25
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBusiness owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it! In this episode of The More Profitable Podcast , you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year. 1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal 6:16 - Why the most popular episode this year worked on a client education and activation level 11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show 16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselves Mentioned in My 3 Most Downloaded Episodes in 2024 (and Why They Worked) Podcast Strategy Intensive Podcast Production Services The Podcast Newsroom Social Media vs Podcasting: Is One Really Better Than the Other? Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster Mastermind How to Create an Audio Sales Page For Each of Your Offers Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales Rate and Review The More Profitable Podcast Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 Why Doubling Your Podcast Downloads Won’t Grow Your Business 26:46
26:46 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب26:46
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبGot a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution. When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be? In this episode of The More Profitable Podcast , you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want. 5:34 - Why download numbers are a vanity metric and not the actual problem with your show 10:00 - What you should be thinking about instead of download numbers 14:36 - Are you actually building a show for the audience you want to attract? 17:46 - The crucial differentiator in how-to content that converts sales from your show 23:18 - What to look at next as you set your goals for the new year Mentioned in Why Doubling Your Podcast Downloads Won’t Grow Your Business Podcast Strategy Intensive The Podcast Newsroom How Many Downloads Per Episode Should Your Podcast Have? Podcasting Industry Stats from Buzzsprout Defining Audience Education and How to Do It Effectively Rate and Review The More Profitable Podcast Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 How to Start Your Podcast with Minimal Tools and Maximum Impact 32:52
32:52 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب32:52
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبSometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going. I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let’s get you into action and prevent you from over-investing in what you need in the process. In this episode of The More Profitable Podcast , you’ll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I’ll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product. 4:36 - The minimum investment I used to launch this podcast for less than $100 9:11 - What we unnecessarily make complicated about creating and running a podcast 13:36 - Tools I recommend you start with to meet the minimum requirements for podcasting 18:01 - What I recommend if you want to start using Zoom to record guest episodes 21:51 - Tools to use if you know you want a more professional podcast from the start 26:56 - Why your problem might be strategy-related, not gear-related Mentioned in How to Start Your Podcast with Minimal Tools and Maximum Impact For editing: GarageBand | Audacity | Riverside FM | Zencastr | Descript Microphones: Samson Q2U | Audio-Technica ATR 2100x | Shure MV7X Boom arm: Shure MV7X with Boom Arm | Boom Hosting: Spotify for Podcasters | Buzzsprout | Libsyn Podcast Strategy Intensive The Podcast Newsroom Navigating Imperfection With the 20 Shitty Episode Experiment How Nicole Otchy Uses Her Podcast as a Sales Asset One Trick to Prevent Podfade and Burnout Before It’s Too Late Rate and Review The More Profitable Podcast Send us a text Support the show…
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The More Profitable Podcast with Stacey Harris
1 The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter 34:18
34:18 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:18
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبYou’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in. Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need. In this episode of The More Profitable Podcast , we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I’ll share some best practices for structuring your ads so they don’t disrupt the flow of your podcast but still grab attention and drive results. 4:22 - What dynamic ads are and what they allow you to do 11:11 - How you can use a dynamic ad on your podcast to provide updates 14:16 - How you can use dynamic ads to drive traffic to your opt-ins 17:13 - How you can use dynamic ads to promote and drive sales 19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast 26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode) Mentioned in The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter Podcast Strategy Intensive Podcast Production The Podcast Newsroom | Submit Your Questions 3 Ways You’re Hurting Your Credibility With Your Podcast Rate and Review The More Profitable Podcast Send us a text Support the show…
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مشابه لـThe More Profitable Podcast with Stacey Harris
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