How to Make How-To Content That Drives Sales

The More Profitable Podcast with Stacey Harris

How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.

Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.

In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.

00:00 – Why how-to content often backfires

02:10 – How to shift how-to episodes from distraction to action

05:16 – Example 1: Private podcasts for launches

10:56 – Example 2: Starting a podcast with minimal tools

17:10 – Example 3: Recording better podcast interviews

23:42 – Turning helpful content into evergreen sales assets

Mentioned in How to Make How-To Content That Drives Sales

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1. Why how-to content often backfires (00:00:00)

2. How to shift how-to episodes from distraction to action (00:02:10)

3. Example 1: Private podcasts for launches (00:05:16)

4. Example 2: Starting a podcast with minimal tools (00:10:56)

5. Example 3: Recording better podcast interviews (00:17:10)

6. Turning helpful content into evergreen sales assets (00:23:42)