#78 Zhe L. Scott | Mastering SEO: Transparency, Content Strategies, and Overcoming Challenges

The Money Mindset Mentoring Podcast

Zhe L. Scott shares her journey to press release success and addresses common SEO frustrations with a transparent approach. The episode highlights the importance of transparency in SEO, common mistakes, and success stories, including the concept of "messy SEO." It delves into Google's content decay, keyword discovery methodology, and the role of keyword clusters and content strategies. Emphasizing recency, relevance, and commitment, Zhe discusses supporting businesses through professional SEO roles and overcoming challenges in podcasting. Key SEO tools, the role of AI, Google Analytics, and Meta complexities are explored, along with business data analysis and how to contact Zhe L. Scott. Closing remarks recognize SEO achievements.

Zhe L. Scott is the CEO, President, and Founder of TSQ Marketing Inc, DBA (The SEO Queen). TSQ Marketing is a full service digital marketing company that leads with Search Engine Optimization (SEO). The SEO Queen Team is a transnational team that spans 3 continents and includes software developers, publicists, social media analytics, and seo analysts. The SEO Queen helps businesses get more clients and revenue without paying for advertising through the power of SEO, Website Design, and Mobile App Development.

Zhe L. Scott was born and raised in Long Beach, CA where her company was launched in 2017. After working for other agencies, she saw a need to create products and services that will help Small and Woman Owned Businesses grow and thrive online. With an MIT degree in the science of information technology management, Zhe is a sought after digital marketing partner who procures tangible results for client companies. Wins on Key Performance Indicators (KPIs) are transparently tracked, monitored, and evaluated. Return on Investment is always considered when any digital marketing strategy is crafted.

Zhe not only has her finger on the pulse of today’s ever shifting tech scene, but also offers a credible track record. She has 20+ years with a successful track record in business development and entrepreneurship. Since the launch of The SEO Queen in 2017, The SEO Queen has driven over $250,000,000 in revenue; generated 100,000,000 of Search Engine Impressions, 10,000,000+ podcast downloads and streams. In addition to achieving amazing results for her clients.

Under the leadership of Zhe L. Scott, The SEO Queen has touched over 90,000 Business owners. In December of 2023, The SEO Queen completed all of the requirements to be a graduate of the Goldman Sachs 10,000 Small Business Program. The SEO Queen is a proud Alumna of The 10KSB program.

In addition The SEO Queen impact is:

2 Mobile Apps built and launched 50+ Websites Built and Launched 100,000,000 Search Engine Impressions 10,000,000+ podcast downloads 1,000,000 Google Page 1 rankings.

Links: https://www.seoqueen.com/ https://www.linkedin.com/company/the-seo-queen/ https://www.youtube.com/@TheSEOQueenOfficial/videos

(0:00) Zhe L. Scott's press release success story and introduction (1:26) Addressing SEO frustrations and Zhe L. Scott's transparent approach (2:32) The importance of transparency in SEO and common mistakes (4:23) SEO success stories and the concept of messy SEO (7:06) Understanding Google's content decay and keyword discovery methodology (10:58) The role of keyword clusters and content strategies in SEO (16:10) Emphasizing recency, relevance, and commitment in content and marketing (21:03) Supporting businesses through SEO professional roles (22:38) Overcoming challenges in the podcasting space and staying updated with technology (25:27) Key SEO tools for success and the role of AI in SEO (30:06) Demystifying Google Analytics and Meta complexities (32:54) Analyzing business data and how to contact Zhe L. Scott (34:44) Closing remarks and recognition of SEO achievements