Should you charge a fee for customer success?

The Modern SaaS Podcast

In this episode, Aditya (CEO, Avoma) and Mark Stagi (VP Customer Success, Avoma) discuss whether or not should you charge for customer success, the factors that go into deciding 'when to charge for customer success' and more. ➡️ Key Points⁣ covered 00:00 - Intro 00:50 - What goes into deciding whether or not should you charge for customer success 06:23 - Isn't offering customer success in the interest of the vendor? 07:59 - When does CS become worth paying for? And what's the value proposition? 13:46 - What CS services to provide out of the box, and what services can you monetize valuably? 18:24 - The role of sales enablement in empowering the customer 22:25 - How to bake CS services into pricing tiers offering value 27:20 - The need for listing the pricing line items clearly on the website 28:20 - Customer success - cost center vs growth engine 31:36 - Key takeaway: Keep it simple as much you can