MAM #005: The 3 types of app messaging and how to use them to build deeper customer relationships

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

Just because you can doesn't mean you should.

If there is one thing that mobile has done for communications it has made it easier to send more people more messages more easily. It has also empowered the receiver to turn it off, tune it out and forget just as easily. This is the challenge for all marketers and brand-builders looking to use mobile messaging to grow their empire. The balance must be perfect: Too many messages and in the wrong context and the battle is lost. Too few messages or messages being sent too soon or too late and the battle is also lost.

So what to do?

In this episode, Peggy lays the foundation for your mobile messaging strategy by focusing on the reasons why it is important, what are the 3 most used types of mobile messaging in use today and some implementation tips to get you going in the right direction.

Full show notes can be found here: http://untether.tv/2014/mam-005-the-3-types-of-app-messaging-and-how-to-use-them-to-build-deeper-customer-relationships/