6. Laura Forcetti from World Federation of Advertisers on Needs, Gaps & Trends

The Marketing Procurement Podcast

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA).

We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners?
Laura has been shepherding several cross-industries efforts to enhance capabilities of the discipline worldwide. She interacts daily with some of the finest Marketing Procurement leaders worldwide.

This episode explores the many opportunities and challenges facing Marketing Procurement. It provides actionable tips & advice to define the that everyone can start using immediately.
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References & links:

• Learn more about the Global Sourcing Board: https://wfanet.org/sourcingboard
• Learn more about Project Spring (free download): www.wfanet.org/projectspring
• Supplier diversity: top tips from the Global Sourcing Board: https://wfanet.org/knowledge/item/2020/11/27/Sourcings-diversity-power
• Sustainability & procurement: https://wfanet.org/knowledge/item/2020/09/15/Sustainability-and-procurement
• WFA 10 predictions for 2021: https://wfanet.org/knowledge/item/2020/12/15/10-Predictions-for-2021

Contact details: Laura Forcetti, Marketing Sourcing, Global Lead, [e-mail]

LAURA FORCETTI LINKEDIN - https://www.linkedin.com/in/lauraforcetti
MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/