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The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
Manage episode 445541022 series 3474463
المحتوى المقدم من Steve Cummins - Solent Strategies. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Steve Cummins - Solent Strategies أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO.
He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.
Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.
Our conversation also covers the evolution of Sendoso's marketing team, from initial hires to scaling up. And, naturally, the effectiveness of gifting as a marketing tactic.
Note: This episode is not sponsored by Sendoso. Kris was invited on the show as a guest.
Resources:
Connect with Kris on LinkedIn
Read the HockeyStack report on Revenue Impact of Gifting
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