Keeping Up With Marketing Trends

The Marketing Mix: Thought-starters for B2B Business Leaders

I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly.
A few years ago, it was all about in-person events, networking, and reading a few books.
Now - post-covid - much of our marketing education is digital. TikTok, webinars, social media and, yes, podcasts. And as AI becomes a bigger and bigger part of the conversation, where do you go to keep up with the trends?
On this episode, I run through the options, and share my own approach.
Resources:
Section - Online business courses (very AI and marketing focused)
Rutgers Mini-MBA Programs - Virtual and in-person courses
The Marketing Book Podcast

Smart people who I follow:
Rand Fishkin (SEO)
Eli Schwartz (SEO)
Ethan Mollick (AI)
Nicole Leffer (AI)
Andy Crestodina (Content)
Cocktail Recipe:
The Mexican Monk (but replace the tequila with mezcal!)