283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)

The Marketing Millennials

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.

ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.

This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands.

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03:16 Turning Around Adidas: The Strategy

17:38 Under Armour: A New Challenge

20:33 Future Strategy and Vision

22:29 Understanding Consumer Pain Points

28:46 The Impact of NIL on Marketing

31:30 Simplicity in Marketing

34:24 Sustainable Fashion Movement

Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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