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Moment Makers: Episode 3 – You’ve Got the Data. Now What?!
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You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.
Resources:
- Aetna Advice: https://youtu.be/Q5tOnF-_0qo
- No-Code Preference Center Landing Page: https://sforce.co/33wW0iU
- No-Code Preference Center PDF: https://sforce.co/2EUzpCB
123 حلقات
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 269101223 series 107975
You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.
Resources:
- Aetna Advice: https://youtu.be/Q5tOnF-_0qo
- No-Code Preference Center Landing Page: https://sforce.co/33wW0iU
- No-Code Preference Center PDF: https://sforce.co/2EUzpCB
123 حلقات
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