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Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo
Manage episode 451296433 series 3531629
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Erin Ward from the Palm Beach Zoo joins us to talk marketing.
We dive into...
- Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good"
- How to use Birdeye to generate more positive Google reviews
- A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation
- How customer data is impacting their advertising strategy
This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.
This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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