Ch. 8: The Big Three (How to Connect with Your Audience)

The Market Your Message Show

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Connecting with Your Audience: The Power of Empathy and Simplified Solutions
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In this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand.
00:00 Introduction to the Market Your Message Show
00:43 Chapter 8: The Big Three
02:02 Understanding Audience Struggles
02:26 Common Homepage Mistakes
05:25 Identifying and Addressing Pain Points
07:05 Offering Solutions to Audience Challenges
08:38 Enhancing Homepage Engagement
10:23 Using Clear and Familiar Language
11:52 Personalizing Your Homepage Copy
12:56 Day 8 Exercise: Creating the Big Three
14:18 Day 8 Key Takeaways

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