How to Use Google Analytics GA4 Reports - GA4 Tutorial 2023 L-18

The Mapplinks Digital Marketing Show

Welcome to the next lesson on Google Analytics! In this GA4 tutorial 2023, we will explore the basic reports and provide an overview of Google Analytics 4 (GA4), the latest version of Google Analytics as of the making of this episode. If you are new to analytics or transitioning from Universal Analytics (UA), this tutorial will guide you through the setup and usage of GA4.

We will emphasize the importance of identifying key metrics that truly matter for your business, allowing you to make data-driven decisions. We'll guide you through the GA4 dashboard, highlighting essential reports like traffic acquisition and e-commerce purchases.

Additionally, we will discuss the significance of custom reports tailored to your specific metrics. By the end of this episode, you'll have a solid understanding of GA4 and how to effectively use it for growth marketing and campaign management. Join us as we navigate through the essential features of GA4 and uncover valuable insights for your business.