E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson

The Manufacturing Executive

If you sell big-ticket, heavily-engineered, CapEx equipment through a long, consultative sales processes, e-commerce couldn't possibly be for you. Right? If you're a contract manufacturer custom designing products for your customers, e-commerce couldn't possibly be for you. Right? If you're a manufacturer selling anything other than a low-price point, commodity product, e-commerce couldn't possibly be for you. Right? Well, if you stick around for this conversation, my guess is that 40 minutes from now, you might feel differently about any of these three scenarios. Curt Anderson, founder of B2BTail, is an e-commerce expert – specifically in the B2B manufacturing sector. He's got a new definition of e-commerce for you, and a bunch of applications you might not have considered.