EP 7: A Designer's Journey - Ed Vickers on Creating a New Path in Digital Media

The Luminate Collective

Welcome to The Luminate Collective Podcast, brought to you by AAB Consulting, hosted by Sian Parker. In this series, we capture candid conversations on life, change, leadership, and the world of business.

 

Beyond their titles, our guests share their life stories, discussing the personal and vulnerable experiences that have contributed to their success. 

Today's guest, Ed Vickers, has a dynamic design career that spans both the client and agency sides of the industry. After significant experience leading creative and media teams for large organisations, Ed co-founded Loop Agencies, where they believe delivering great work is a two-way thing, building in house agencies with out-sourced creative campaigns.

During lockdown, Ed started a YouTube channel, The FarmSimGuy, and is now Scotland's leading YouTube content creator in the Farming Simulator niche. He transformed his lockdown hobby into a thriving digital presence. With over 76,000 subscribers and up to 500,000 monthly viewers, Ed's channel not only showcases his passion for gaming but also reflects his innovative approach to digital content creation.

In this episode, we hear about Ed’s “bookmark moment” which was fairly recently, his career as a creative and what he has learned. One of the most important lessons is how “not” to do things, he has had many experiences of toxic workplace culture and candidly shares them with us, I’m sure plenty of other organisations can learn a thing or two.

Ed's story is a great illustration of the power of blending passions with professional expertise and the importance of adapting to the ever-evolving digital landscape. To hear more about Ed's journey and the insights he has gained from his diverse career - stay tuned.

Skip to the following sections:

00:00:00 Intro

00:01:23 Ed's Bookmark Moment

00:13:32 Ed's Early Career Learnings

00:27:38 Ed's View on Workplace Culture

00:40:50 Outro

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A brief introduction to AAB Consulting...  

 

• We are the consulting arm of The AAB Group  

• Compared to AAB, we are just a young thing, we started in 2018 

• We are a business consultancy focused on helping our clients think about, prepare for, and deliver change  

• We focus on adding real value in the areas of service design, digital strategy & transformation, business agility and growth management  

• We firmly believe that our clients want a great experience when they hire consultants; not simply a project or intervention 

• We have a healthy focus on looking after our team members so that they look after our clients.  

 

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