EPISODE 059: ANDY BERNDT | GOOGLE CREATIVE LAB

The Leadership Crucible Podcast

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How did a basketball walk-on for Coach K become a powerhouse in the advertising world and beyond? Tune in to the Leadership Crucible Foundation podcast to unravel the captivating story of finding purpose through perseverance and seizing opportunities fearlessly.
In this episode, you will lear about:

• Overcoming adversity: Learn valuable leadership lessons from navigating challenging circumstances and emerge stronger and more resilient.
• Fostering trust: Master the art of building trust in leadership roles to inspire confidence and loyalty among your team members.
• Seamless career transitions: Discover effective strategies for transitioning careers to ensure a smooth and successful shift to a new professional path.
• Technological impact on leadership: Embrace the transformative power of technology in leadership and leverage it to drive organizational success.
• Uncover purpose and meaning: Explore the keys to finding profound purpose and meaning in your career, leading to fulfillment and satisfaction.

My special guest is Andy Berndt
Andy Berndt, a seasoned professional, has transitioned from a successful tenure in advertising to a prominent role at Google. His extensive experience includes leadership positions at renowned organizations such as Ogilvy, where he played a pivotal role in the turnaround of the IBM account, and Chiat/Day, where he contributed to the relaunch of the Apple brand. Andy's impressive track record encompasses notable achievements, including overseeing the launch of the Apple online store and leading segments of the Microsoft account. His accomplishments have been widely recognized by industry bodies in the US and abroad, culminating in his induction into the Hall of Achievement in 2007. With a bachelor's degree in English Literature from Duke University and a background in basketball under Coach K, Andy's multifaceted journey exudes a wealth of expertise in navigating career transitions and finding purpose in professional pursuits.
The key moments in this episode are:
00:00:02 - Facing Adversity and Leadership
00:01:21 - Journey to Advertising
00:02:02 - Basketball and Leadership
00:10:39 - Life after Duke
00:14:23 - Working with Major Companies
00:15:32 - Unexpected Promotion
00:17:34 - Dream Job at Nike
00:19:21 - Meeting Steve Jobs
00:22:58 - Transition to IBM
00:27:20 - Evolution at Google
00:30:51 - Building Trust and Community in a Diverse World
00:32:26 - Navigating Disagreements in the Age of Social Media
00:33:24 - Making a Difference in Life
00:34:30 - Pursuing Meaningful Work
00:35:43 - Leaving a Lasting Legacy