602 Emily Griffith: Founder & CEO of Lil Bucks

The Kara Goldin Show

In this episode of The Kara Goldin Show, we’re joined by the amazing Emily Griffith, Founder and CEO of Lil Bucks. Emily discovered the power of buckwheat while living in Australia and made it her mission to introduce this underutilized superfood to America. Lil Bucks, "America's Buckwheat Brand," is not just about bringing a unique, nutrient-dense ingredient to market; it’s about pioneering in the regenerative organic farming movement as well. Emily shares her journey from starting in a shared kitchen to scaling into over 1,500 retailers nationwide, including Whole Foods Market and Target.
We dive into the importance of regenerative farming, the challenges of building a brand with a lesser-known hero ingredient, and how Emily has navigated mental health and personal well-being while growing her company with a small but mighty team. Emily also gives us a sneak peek into what's next for Lil Bucks and how the brand plans to continue trailblazing in the superfood and sustainability space. This conversation is packed with insights on entrepreneurship, innovation, and the future of food. Don’t miss it! Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [e-mail]. You can also find me @‌KaraGoldin on all networks.

To learn more about Emily Griffith and Lil Bucks:
https://www.instagram.com/lovelilbucks/
https://www.linkedin.com/in/emilygriffith/
https://www.linkedin.com/company/lovelilbucks/
https://www.tiktok.com/@lovelilbucks
https://lovelilbucks.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/602