Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Renowned preacher, Fr. Mark Kurowski, the Rector of The Church of Saint Raphael the Archangel Catholic Church, ICAB (Independent Catholic), Hammond, Indiana, USA, is known to be insightful, incisive, and inspiring. Also, he interviews other clergy and how they came to know they were called to ministry. Listen to their inspiring calls to ministry.
Renowned preacher, Fr. Mark Kurowski, the Rector of The Church of Saint Raphael the Archangel Catholic Church, ICAB (Independent Catholic), Hammond, Indiana, USA, is known to be insightful, incisive, and inspiring. Also, he interviews other clergy and how they came to know they were called to ministry. Listen to their inspiring calls to ministry.
Fr. Mark Kurowski examines the way the holiness of God impacts Isaiah, St. Peter, and us. It causes us to go places that are beyond the best imaginings of our hearts. LISTEN NOW to find out. #Holiness #Catholic #Mystery #BeJoyful
Fr. Mark Kurowski explores why it is that the people at Jesus' hometown synagogue want to throw him off a cliff. It strikes at the heart of Christian Nationalism and the faith of self-importance. LISTEN NOW to ask if you are guilty or innocent. #BeJoyful #Pride
Fr. Mark Kurowski wants to thank Gov. Mike Braun of Indiana for giving him the perfect example of how a Christian is supposed to live under the Preferential Option for the Poor. LISTEN NOW to find out. #PreferentialOptionforthePoor #BeJoyful #Catholic
There is a lot happening at Cana in Galilee: Stone Jars, a 7 Day Wedding, Jesus doing his first thing. Then, Fr. Mark Kurowski adds 5 mistakes we make in choosing a spouse. Whew! LISTEN NOW to find out what they are. #BeJoyful #Catholic
What does it mean to be Baptized? The Baptism of Jesus and the placement of the story in the Gospel of Luke gives us a key. Fr. Mark Kurowski explains how. LISTEN NOW #BeJoyful #Baptism
God gets political on Epiphany. Gone are the outcasts, the poor, the unwanted in St. Matthew's account of the Star that appears in the East. No offense intended, but you might just be offended by God who watches nations as well as people. LISTEN NOW to find out what Fr. Mark Kurowski says. #BeJoyful #ReligionInPolitics…
When a kid is lost, the response of his family gives us a good example of how we should enliven our faith in our homes and our lives. Fr. Mark Kurowski challenges us to start now the changes we need to make to be more faithful. LISTEN NOW to find out what changes we need to make. #BeJoyful
Fr. Mark Kurowski reflects on how God is beyond, literally, beyond our understanding and our grasp. He turns Steven Hawking on his head. Homily on John 1:1-14 for Christmas Day. LISTEN NOW to hear how. #BeJoyful
Why is it important that the Savior of the World was born a baby? Fr. Mark Kurowski reflects on we can go to someone who knows what we are going through in Jesus because he was born a baby. LISTEN NOW to find out. #BeJoyful
You may feel like you are nothing and have nothing, but God loves people like you because you have no idea how good you are. So, how do we know God is going to call you to do something amazing? LISTEN NOW to find out! #BeJoyful
Fr. Mark Kurowski reflects on how on "Joyful Sunday" John the Baptist is calling us out to change our ways. How do joy and repentance fit together: Fr. Mark has an answer. LISTEN NOW. #BeJoyful
Father Mark shows how the Cup we take of Jesus' Blood is spoken about in the Old Testament and is tied up with Elijah. This is one of his best so far. LISTEN NOW. #BeJoyful
Fr. Mark Kurowski gives five ways of devotion that if done in combination make us ready to ask Jesus to judge us at the Second Coming. Jesus said for us to pray to be judged. How is that possible? Here is how. LISTEN NOW. #BeJoyful #Salvation #SecondComing
Fr. Mark Kurowski says that Christians have a model for leadership from Christ the King. The self giving model of Jesus as King of the Universe as he stands before Pilate is the example for us. What does that mean to us today? LISTEN NOW to find out. #Bejoyful
Fr. Mark Kurowski reflects on what we can really hold onto during hard times, because they are going to come. LISTEN NOW to find out. #Bejoyful
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.