McDonald’s Wants To Offer Quality And Value. Can It Do Both?

The Journal.

Joe Erlinger, President of McDonald’s USA, sits down with Kate Linebaugh to talk about how the company is trying to keep customers happy despite rising prices and a shift towards healthier eating.

Further Reading:

- The Fast-Food Fight Over the $5 Meal Deal

- A Day in the Life of a California Fast-Food Manager Who Makes Up to $174,000

Further Listening:

- Farm-to-Table Pioneer on Why We Still Need Better Food

- Beyond Meat Loses Its Sizzle

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