Ashley Mason's Guide to Digital Strategy

The Josh Bolton Show

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Ashley Mason is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book.
https://dashofsocial.com/

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1. Ashley Mason's Guide to Digital Strategy (00:00:00)

2. Benefits of Blogging and Social Media (00:00:01)

3. Social Media Scheduling and Niche Marketing (00:07:50)

4. Lead Magnet Strategies and Customer Engagement (00:14:21)

5. Optimizing Content Performance Through Seasonal Awareness (00:26:20)