❌5 deadly startup mistakes you're making right now...

The Jordan P. Anderson Show

Every day your product isn't live, you're burning cash you'll never get back.

Here are the five deadly mistakes that nearly killed my startup – and could be killing yours right now.

Mistake #1: Ignoring video as an option

Technical founders love to write code. But your customers love to watch videos. Every visitor hitting your text-heavy landing page is a missed opportunity. Think about your own behavior – when was the last time you read a wall of text instead of watching a quick product demo? Your beautifully designed landing page will never convert as well as a clear video showing your solution in action.

Mistake #2: Not knowing what you actually sell

This one is gonna hurt.

You've built an AI-powered platform that does a thousand amazing things. But when someone asks you what problem it solves, you freeze. You've got visitors, maybe even hundreds per day, but no one's pulling out their credit card. Why? Because unclear problems lead to unclear messaging.

And unclear messaging sends potential customers running for the exit.

Mistake #3: Feature Overload

We all want to offer massive value. But here's the brutal truth: every feature you add is another chance for doubt to creep in. "Do I need this? Will I ever use that?" The more features you list, the more questions arise. And questions kill conversions. Remember this: If you confuse, you lose. And by lose, I mean your customer's credit card stays firmly in their pocket.

Mistake #4: The Super Bowl Commercial Trap

Big companies like Apple and McDonald's can end their ads with just a logo. Why? Because they've spent billions on brand recognition. You haven't. Your fancy product video might look amazing, but ending it with just your startup's logo is a conversion killer. You're not Apple – you need to hold your customer's hand all the way to checkout. Every step, every click, every decision point needs to be crystal clear.

Mistake #5: The Founder's Ego (or something much worse)

This is the hardest pill to swallow.

All the previous mistakes? They usually trace back to one source: the founder.

It shows up as "I know what's best for customers" or perfectionism that delays shipping. It's the voice that says your first version needs ten more features before launch. It's the instinct to make things flashier instead of clearer.

The $100,000 Lesson

There's no magic formula for fixing the founder's ego.

It requires honest self-reflection and a willingness to challenge your assumptions. But recognizing these five mistakes? That's your first step toward avoiding my $100,000 education.

Your startup's success isn't about your coding skills, your feature list, or your slick marketing. It's about solving real problems for real people.

Everything else is just expensive noise.

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