Why You Need to Stand Out to Succeed Online with Kira Hug

The Jenna Rainey Show

Stand out among all the noise.

That's the goal, right? As the markets become more and more saturated, you want to be seen!

But if you're thinking, What's the point? There are already soooo many artists out there...lemme tell you something. There's no other you in the world and you have something uniquely special to offer.

Enter this week's guest—Kira Hug. She's a brilliant copywriter, specializing in personality-driven conversion, cofounder of The Copywriter Club, and cohost of The Copywriter Club Podcast. Kira helps small business owners package their weird, following her signature trifecta framework. So if you're just dying to know what the heck that even means, don't skip this episode! It's so so good.

We talk about how to picture yourself in a living room with the people on your email and what that can do for your copy. It's brilliant.

Kira has worked with some amazing marketers like Jasmine Star, Rick Mulready, James Wedmore, and helped them write copy for hugely successful launches. She is a master at being strategically weird and helps you define your personality within your brand so you can effectively communicate that on your website, your email copy, your sales pages, eCommerce site, etc. So if you are any type of business owner and you write any of your copy, this episode is for you.

Episode show notes: https://jennarainey.com/kirahug/