Norm Gieselman from TikTok on Strategies for Efficiency and Customer Service in Automotive Repair, Part 1

The Jaded Mechanic Podcast

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In this episode, Jeff Compton is joined by Norm Gieselman, known as the "Mechanic of the Stars" on TikTok. Norm and Jeff have a conversation about the complexities of managing a car repair business, emphasizing the importance of prioritizing customer needs through effective intake questions. Norm also shares his experiences with resource constraints, focusing on quick jobs while building capacity for more complex repairs. Additionally, they discuss the growing knowledge gap between customers and technicians due to the increasing technology in modern cars.

00:00 Discovering TikTok transformed my learning experience.

04:00 Friends engage, share challenges, and understand opinions naturally.

08:31 Business owner transitions to franchise for growth.

11:05 Got into HD due to car repair.

15:21 Contrasting attitudes towards vehicle technology in summary.

18:51 Debate on tire torque and overanalysis in automotive.

20:03 Complaining about high-end truckers and their rattle.

24:37 Transition from project management to business administration.

29:14 Qualifying customers, limitations, and concerns for acceptance.

32:25 Sent car to the tuner, unit malfunctioned, sat.

35:29 The Car part overheats, causing the insulation to melt.

38:06 Understanding leads to practical application and success.

42:10 Learning by observation and apprenticeship for mastery.

45:43 Mechanics diagnose and repair engine issues.

49:12 Consider leasing for fixed costs, not ownership.

50:01 Concerns about the longevity of modern vehicles' features.