Imagine if you knew how to get people to behave differently. Wouldn’t it change everything for your product, service, or business? That dream is more of a reality than you might believe—it starts with understanding how the mind works. Welcome to The Irrational Mind, the show that shares surprising drivers of human behavior. Hosted by Kristen Berman, you’ll take a journey inside popular products and systems and learn what actually causes people to think, behave, and act differently.