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المحتوى المقدم من The Irish Passport. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Irish Passport أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Irish Passport
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المحتوى المقدم من The Irish Passport. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Irish Passport أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A podcast about the culture, history and politics of Ireland by Naomi O’Leary and Tim Mc Inerney. Taking on the knowledge gap since 2017.
…
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239 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1465788
المحتوى المقدم من The Irish Passport. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Irish Passport أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A podcast about the culture, history and politics of Ireland by Naomi O’Leary and Tim Mc Inerney. Taking on the knowledge gap since 2017.
…
continue reading
239 حلقات
كل الحلقات
×Did you know that the United States' border policy and power to deport people was invented to get rid of famine-era immigrants from Ireland? It's a little-known chapter of history that challenges many current day stereotypes in anti-immigrant discourse. Naomi and Tim break it down in this new episode, featuring historian Hidetaka Hirota, whose book on the subject upended much of what was previously thought about the origins of US immigration policy. A surging nativist movement determined to root out the undocumented and deport immigrants deemed to be 'undesirable': it is a timely subject for the present day. We discuss how talk of raids and mass deportations by the new administration of Donald Trump is sparking fears among the thousands of undocumented Irish people living in the US. Naomi and Tim dig deeper into this history in a bonus debrief episode available for supporters over on Patreon: https://www.patreon.com/posts/halfpint-debrief-121365055 "There is a hidden, unspoken assumption that European immigrants were always legal... I always argue that that is a really wrong association in the first place. Undocumented immigration has always involved European immigration." Patreon supporters can listen to the full interview with Hidetaka Hirota here: https://www.patreon.com/posts/deporting-poor-121367468…
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1 Chaos, a new government, and the Healy Raes 49:21
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Why did chaos disrupt the formation of a new Irish government? What has the government promised to do, and who's in it? We break it down in this new episode. We also a look back on some of our prior reporting on the Healy Raes: rural political dynasty from County Kerry who have chosen to go into government for the first time - with Michael Healy Rae even set for a ministerial position. What will this mean for them? We discuss the stakes. For bonus episodes and early access, sign up to support the podcast on patreon.com/theirishpassport…
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1 Classic Irish Passport: Santa Granted Access to Irish Air Space 21:12
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Nollaig shona daoibh go léir! During this festive season please enjoy this short holiday episode which we originally recorded last year. Every year the Irish government and national media lend their full attention to the arrival of Santa Claus on the island of Ireland, and discuss the various logistics of his visit to every child in the country. In this mini bonus episode, we bring you this most important news story of the year, and explain how, for a few days every December, Santa dominates the parliamentary agenda of Dáil Éireann.…
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1 Election Breakdown 2024: More of the Same, Please 50:04
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Ireland went to the polls last week for the 2024 general election, and the results are beginning to build a picture of what the next government could look like. We break down what the vote means in this moment of international instability, and how the results compare to the previous election of 2020. Many thanks to everyone who sent in questions for this episode. You can find over 100 extra-content episodes, and support the continued making of the podcast, over on our Patreon page, at www.patreon.com/theirishpassport. A quick reminder that you can now gift Patreon subscriptions - a handy option for holiday presents this year!…
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1 Conquest: Daughter of the Antichrist 1:19:09
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By the early 17th century England had finally gained political control over the island of Ireland, but within a few years the whole colonial project had once again collapsed into chaos and bloodshed. In this new edition of our Conquest mini-series, we examine the events leading up to the bloody rebellion of 1641, and explain how Ireland's colonial dynamics became central to the civil was that was breaking out in England. Warning, some of the primary sources quoted in this episode are extremely violent; listener discretion is advised. We dig more into this topic in a bonus Halfpint debrief episode, now available for supporters at www.patreon.com/theirishpassport…
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1 Irish Peacekeepers On The Frontline Between Israel And Lebanon 54:01
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The attention of people around the world has been captured by the presence of Irish soldiers standing in the way of the Israel Defence Forces as they launch an invasion of Lebanon in a bid to defeat militant group Hezbollah. In an area where Irish troops have been stationed so long that some locals have picked up Irish accents, personal ties go deep. The chief of staff of Ireland's defence forces has said Irish troops will "stay strong" in the face of Israeli orders to leave their positions following a spate of attacks on UN outposts. How did the peace force come to be there, and what comes next? Naomi and Tim speak to reporters on the ground and sum up how the conflict reached its present point, and Ireland's unique role in the region. We hear from Sally Hayden about her reporting on the ongoing bombing of Beirut, while Hannah McCarthy explains what the Irish peacekeepers have been facing, and what may lie behind Israel's tactics. For bonus episodes and to support the podcast, join us on Patreon: https://www.patreon.com/theirishpassport…
On Ireland's west coast, far from the noise and fury of US partisan politics, presidential contender Donald Trump has been bested by a fearsome foe: a tiny snail no larger than a pin prick. Naomi and Tim dig into the curious links between the Republican candidate and this windswept corner of Ireland, most notably the village of Doonbeg, where the development of a Trump golf course transformed local fortunes. We speak to journalist Kate Demolder about her experience reporting in the town and the local tensions she discovered between economic dependence on Trump, and deep reservations about his politics. Finally, Naomi and Tim consider what's at stake for Ireland in the coming US election and whether the relationship between Trump and Doonbeg is a microcosm of Ireland's policy towards the US. Naomi recalls her experience reporting on Trump in Scotland in 2016 and the red flags that were evident then in our bonus debrief episode over on Patreon: https://www.patreon.com/posts/112180566/…
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1 Classic Irish Passport: The Gaelic Games 54:52
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We're on holiday! So please enjoy this classic episode of the podcast first recorded back in 2018. We'll be back soon with all new episodes and Halfpint extra content. == The most popular sports in Ireland are the Gaelic games: uniquely Irish sports with an ancient history and a dramatic political backstory that are finding increasing international success. Tim visits the Paris Gaels to hear why players who have never set foot in Ireland have taken to Gaelic football, while Naomi O’Leary explores the importance of the intensely local amateur sports to communities in Ireland. We hear from sports historian Paul Rouse of University College Dublin on how the foundation of the Gaelic Athletic Association in 1884 was deeply linked to the nationalist politics of the time. From Bronze Age myths about hurling matches between ancient tribes, to a devastating massacre in Croke Park stadium in 1920, we hear why modern Ireland can’t be understood without the GAA. For bonus episodes, support us on Patreon at https://www.patreon.com/theirishpassport.…
In the fourth episode of our Conquest miniseries, we take on of the most defining moments in the history of Ireland: the mass-plantation of Ulster. We'll see how the arrival of thousands of colonial settlers in this erstwhile Gaelic stronghold transformed the geopolitical dynamics of Ireland, Scotland, and England alike. We'll look at how the Ulster project and the settlement of Virginia took inspiration from one another; we'll explain why the redistribution of land in Ireland became so important to the emerging concept of "Britain", and we'll find out why local Gaelic populations were never fully "replaced". The texts from the Ulster Plantation Papers can be found here. Patreon supporters enjoy early access to this episode and also have access to an exclusive after-show debrief where we delve into our topic in more detail. If you would like to support the continued making of the podcast and gain access to over 100 exclusive "halfpint" episodes along the way, you can sign up to be a Patreon supporter at www.patreon.com/theirishpassport…
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1 Halfpints: What the EU election results tell us about Ireland 51:47
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We have made this Halfpint bonus episode freely available to all our listeners. If you want to access more than 100 extra-content episodes just like this, you can sign up to support the continued making of the podcast at www.patreon.com/theirishpassport. In this edition of Halfpints, we answer questions about the recent EU and local elections in Ireland, and break down what the major consequences might be for the Irish and European political landscape.…
In February 2024, Michelle O'Neill assumed the position of first minister of Northern Ireland, making her the first person of an Irish-identifying, Catholic background to hold this most high-profile post in the devolved government. And yet, the difficulty O'Neill faced when trying to take her seat at Stormont highlighted the fact that, for a minority in the territory, Catholic nationalist are not seen as having a legitimate role in Northern Ireland's society. In this episode we look at the phenomenon of "uppity" Catholics - people who have been perceived to rise too far above their station, and who have thereby become targets for abuse and even violence. We speak to Pr Colin Harvey from the Human Rights Centre at Queens University Belfast about becoming a political target in the wake of Brexit, and we hear from Irish Times journalist and Author Martin Doyle about growing up in an aspirational Catholic family during the Troubles whose successes in local business fostered dark resentments in the local community ... Martin Doyle's award-wining memoir, Dirty Linen, was published by the Irish Academic Press in 2023, and can be purchased here. Irish Passport Patrons have access to an exclusive extended reading of Martin's essay, “A ghost estate and an empty grave”. If you would like to support the podcast and access over 100 pieces of extra content, you can become a patreon supporter at www.patreon.com/theirishpassport. This episode featured ‘The Moon Got Tangled in the Branches’ by Aleksey Chistilin…
The most expensive, most all-consuming war in Elizabethan England was not waged against France or Spain, but against Ireland. In the third instalment in our Conquest series, we see how the great clan chiefs of Ireland united under the banner of "Arch Traitor" Hugh O'Neill to stage a momentous uprising against the colonial English state. From Gaelic pirate ships sailing up the Thames to fearsome crowns of peacock feathers gifted by vengeful Popes, we follow the dramatic events that led to Ireland's disparate clans combining to form an unprecedented front of resistance - one so seemingly unbreakable that it threatened the financial ruin of England itself. Special thanks to Gráinne Smyth, who sang "Óró sé do bheatha abhaile" for this episode. Thank you to our Patrons who keep this podcast running. You can find our Patreon debriefs and 100+ more episodes of extra audio content at www.patreon.com/theirishpassport.…
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1 Who is Ireland's incoming Taoiseach and why did Varadkar resign? 1:02:05
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In this political update, Naomi and Tim sum up the background of the incoming new Taoiseach Simon Harris and discuss the sudden resignation of Leo Varadkar and the different factors behind it. One of them was Ireland's two recent referendums aimed at changing some of the more Catholic-influenced conservative language in the 1937 constitution, which ended in a resounding defeat for the government. What were the proposed changes and why were they rejected by the public? Finally, we look ahead to the bonanza of elections that are due in the coming year, and how the different parties sit in the polls. What are your thoughts on the resignation of Leo Varadkar and the incoming Simon Harris? A bonus episode where we take listener questions is coming soon for supporters over on Patreon.…
Part two of our Conquest mini-series explores the violent occupation of Gaelic Ireland by Elizabethan adventurers between 1560 and 1590, heralding an age of terror and genocide that would ultimately lead to a full-scale war between the Gaelic clans of Ireland and the English crown. From the demise of the Old English Lordships to the tentative plantations of Ulster, this episode lays out the very foundations for the colonisation of Ireland. A bonus debrief episode is available for Patreon supporters over on https://www.patreon.com/theirishpassport You'll find a link to the book we mentioned in the show here: https://www.fourcourtspress.ie/books/2017/nine-years-war/ You can find a link to the London Irish Centre, here: https://londonirishcentre.org/…
In the period from 1534 to 1653 Ireland was profoundly transformed. At the start, it was almost entirely Gaelic, ruled by Gaelic clans with an ancient way of life, and unique legal and political system. A hundred years later, Ireland was unrecognisable. In this first part of our new mini series, Conquest, Tim and Naomi set the scene for the profound transformation of the island of Ireland by colonial invasion. A bonus episode in which Naomi and Tim discuss the making of this episode and what stood out to them is now available for Patreon supporters here: https://www.patreon.com/posts/after-show-97840308…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.