01:13 Dan Rookwood

The Innovators by Scandinavian MAN

”I enjoy the honesty and clarity of the Mr Porter model.” Dan Rookwood is the outgoing US Editor of Mr Porter, where he has been instrumental in creating a new media/retail logic. Dan was recently drafted to Nike, where he is going to head up their global editorial content strategy. This conversation took place in New York in October last year, and Dan had a lot to say about the how traditional media has lost some of its credibility towards its readers, and how retail can create content that speaks more honestly to their consumers. Enjoy!

Music produced by Nils Lundberg.

Don’t miss our other show, The Scandinavian MAN Radio Hour, where you meet some of Scandinavia’s most fascinating personalities within culture, design, fashion, food, and more.

For more news and interviews from the Scandinavian fashion and culture scene, visit ScandinavianMAN.com