The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith)

The Influence Factor by The Influencer Marketing Factory

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.

Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.

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Show Notes:

01:10 - Adi's mission, achievements, and purpose 04:36 - Creating an engaging live shopping experience 06:59 - Encouraging audience engagement 08:35 - Clipping and repurposing live shopping content 10:58 - Successful live streaming examples 12:50 - Expanding live shopping to different industries 15:00 - How moderation works 16:32 - Challenges and opportunities in the US market 17:55 - Best practices and timing for live shopping 18:47 - Live shopping as a marketing channel

Check out some of our previous episodes:

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