Audience-First Content Strategies w/ Dace de la Foret (Nationwide)

The Influence Factor by The Influencer Marketing Factory

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide.

They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases.

He predicts a future in the creator economy driven by niche content, authenticity, and trust.

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Show Notes:

(01:04) - Introduction to Dace
(05:25) - Audible brand connection
(10:20) - User-generated and employee-generated content
(17:27) - Partnerships and reaching specific fan bases
(22:25) - Putting the audience first in content strategy
(26:57) - Future of the creator economy

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