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Bridging Brands and People
Samta Datta explores the profound impact of genuine connections, the importance of maintaining authenticity in personal branding, and the evolving cultural perceptions of success and gender roles within familial and professional landscapes.
In this episode of The Inclusion Bites Podcast, Joanne Lockwood and guest Samta Datta explore how authentic connection triumphs over mere branding. The discussion, succinctly titled "Genuine Stories, Empowered Connections," delves into the nuanced themes of connection, authenticity, and the fundamental human need to belong. Both Joanne and Samta share their insights on the significance of true self-expression in personal and professional realms and how it transcends superficial branding efforts.
Samta Datta, hailing from Mumbai, India, is a renowned brand marketing consultant. Known for her work in amplifying diverse voices, she has exceptional expertise in connecting people, brands, and audiences by understanding their deeper insights, pain points, and passions. Her unique approach focuses on authenticity and true self-expression, often critiquing the superficiality of mere persona in branding. Samta's work extends to training and consultancy, aiding businesses and individuals eager to develop genuine, resonant connections. Her commitment to inclusive and empowered communication makes her a significant voice in the industry.
The conversation touches on how the COVID-19 pandemic highlighted the profound impact of isolation on mental health, while also transforming methods of connection through digital means. Both Joanne and Samta reflect on the boom in pet ownership as a response to the lack of physical connection and its implications on emotional wellbeing. Furthermore, they discuss the precarious balance of maintaining a public persona versus embodying one's true self, acknowledging the burnout it can cause, and providing historical examples like Elvis Presley.
Joanne and Samta also explore societal expectations and pressures, particularly around gender roles and career-family dynamics. They reflect on how these pressures transcend cultures, affecting both Western and Indian societies similarly. The discussion emphasises the transcience of success and the importance of learning and growing from all life experiences, alongside the necessity of empowering, intentional living.
One key takeaway from this episode is the imperative of aligning personal and brand authenticity in a profit-driven world. Joanne and Samta underscore the importance of prioritising genuine relationships and connections, both in life and business, for a fulfilling and sustainable approach to success. They invite listeners to subscribe to Inclusion Bites and join the conversation on fostering a more inclusive and connected world.
The Power of Connection: “No matter how much knowledge you have, how much value you have to offer, if you’re not able to connect from that, you know, with that person, nothing that you have is appealing.”
— Samta Datta [00:03:24 → 00:03:38]
“The Digital Wound and Surge in Travel Post-COVID”: “If you see how the digital wound really happened, happened in Covid and if you were actually seeing, you know, the travel industry kind of going off the charts today, it is because of COVID because, you know, people are like, there is one life to live and we need to live it and we need to experience everything.”*
— Samta Datta [00:05:36 → 00:05:55]
The Pursuit of Psychological Safety: “If you start living a little more intentional life, you realise maybe, you know, you. You have to do that in a meditative state, that maybe you will never find that kind of hundred percent, you know, Psychological safety in most people. But as long as you can deal with, okay, I’m not certainly a hundred percent psychologically safe in this space, but if I, I know how to get around this, you’ll be able to open up more.”
— Samta Datta [00:11:19 → 00:11:48]
Understanding Consumer Desires: “We realise that human insights and the fundamental truths remain so strongly ingrained across geographies that it’s very difficult to kind of go past that.”
— Samta Datta [00:13:20 → 00:13:27]
The Complexity of Personal Branding: “You are a strong brand or you are a strong identity in reflection to others, actually are more of yourself, you know, you are not a brand.”
— Samta Datta [00:15:06 → 00:15:18]
**Building a Stronger Brand**: “When you become more of who you are, when you end up owning more of who you are, you are a stronger brand.”
— Samta Datta [00:15:45 → 00:15:54]
Balancing Values and Profitability: “In the world that we live in, if we are constantly married to an Excel sheet and the bottom line and every year on year we have to show a certain amount of profitability, it becomes very difficult, increasingly difficult.”
— Samta Datta [00:32:59 → 00:33:15]
Cultural Family Values in Indian Business: “It might not be very easily understood or why are Indians doing it? Why is everybody related to everybody? But you know, it’s, it’s that cultural family value kind of cascades down to the business most times.”
— Samta Datta [00:37:13 → 00:38:30]
Changing Dynamics of Modern Families: “If you were going to be put to the point where you have to work all through your life and you know, make careers as bright as your spouse, then more and more couples are not willing to have, you know, the next generation more and more, you know, so you will cut corners somewhere.”
— Samta Datta [00:42:42 → 00:43:02]
Redefining Success: “I’m not going to subscribe to how you hand me down the rules of success because I’m going to make it my way and I’m going to make tools around it that and I’m going to make take a lot more technological support for it.”
— Samta Datta [00:48:55 → 00:49:09]
| Joanne Lockwood SEE Change Happen | |
| Samta Datta Samta Datta | |
The post Beyond Branding appeared first on SEE Change Happen: The Inclusive Culture Experts.
148 حلقات
Bridging Brands and People
Samta Datta explores the profound impact of genuine connections, the importance of maintaining authenticity in personal branding, and the evolving cultural perceptions of success and gender roles within familial and professional landscapes.
In this episode of The Inclusion Bites Podcast, Joanne Lockwood and guest Samta Datta explore how authentic connection triumphs over mere branding. The discussion, succinctly titled "Genuine Stories, Empowered Connections," delves into the nuanced themes of connection, authenticity, and the fundamental human need to belong. Both Joanne and Samta share their insights on the significance of true self-expression in personal and professional realms and how it transcends superficial branding efforts.
Samta Datta, hailing from Mumbai, India, is a renowned brand marketing consultant. Known for her work in amplifying diverse voices, she has exceptional expertise in connecting people, brands, and audiences by understanding their deeper insights, pain points, and passions. Her unique approach focuses on authenticity and true self-expression, often critiquing the superficiality of mere persona in branding. Samta's work extends to training and consultancy, aiding businesses and individuals eager to develop genuine, resonant connections. Her commitment to inclusive and empowered communication makes her a significant voice in the industry.
The conversation touches on how the COVID-19 pandemic highlighted the profound impact of isolation on mental health, while also transforming methods of connection through digital means. Both Joanne and Samta reflect on the boom in pet ownership as a response to the lack of physical connection and its implications on emotional wellbeing. Furthermore, they discuss the precarious balance of maintaining a public persona versus embodying one's true self, acknowledging the burnout it can cause, and providing historical examples like Elvis Presley.
Joanne and Samta also explore societal expectations and pressures, particularly around gender roles and career-family dynamics. They reflect on how these pressures transcend cultures, affecting both Western and Indian societies similarly. The discussion emphasises the transcience of success and the importance of learning and growing from all life experiences, alongside the necessity of empowering, intentional living.
One key takeaway from this episode is the imperative of aligning personal and brand authenticity in a profit-driven world. Joanne and Samta underscore the importance of prioritising genuine relationships and connections, both in life and business, for a fulfilling and sustainable approach to success. They invite listeners to subscribe to Inclusion Bites and join the conversation on fostering a more inclusive and connected world.
The Power of Connection: “No matter how much knowledge you have, how much value you have to offer, if you’re not able to connect from that, you know, with that person, nothing that you have is appealing.”
— Samta Datta [00:03:24 → 00:03:38]
“The Digital Wound and Surge in Travel Post-COVID”: “If you see how the digital wound really happened, happened in Covid and if you were actually seeing, you know, the travel industry kind of going off the charts today, it is because of COVID because, you know, people are like, there is one life to live and we need to live it and we need to experience everything.”*
— Samta Datta [00:05:36 → 00:05:55]
The Pursuit of Psychological Safety: “If you start living a little more intentional life, you realise maybe, you know, you. You have to do that in a meditative state, that maybe you will never find that kind of hundred percent, you know, Psychological safety in most people. But as long as you can deal with, okay, I’m not certainly a hundred percent psychologically safe in this space, but if I, I know how to get around this, you’ll be able to open up more.”
— Samta Datta [00:11:19 → 00:11:48]
Understanding Consumer Desires: “We realise that human insights and the fundamental truths remain so strongly ingrained across geographies that it’s very difficult to kind of go past that.”
— Samta Datta [00:13:20 → 00:13:27]
The Complexity of Personal Branding: “You are a strong brand or you are a strong identity in reflection to others, actually are more of yourself, you know, you are not a brand.”
— Samta Datta [00:15:06 → 00:15:18]
**Building a Stronger Brand**: “When you become more of who you are, when you end up owning more of who you are, you are a stronger brand.”
— Samta Datta [00:15:45 → 00:15:54]
Balancing Values and Profitability: “In the world that we live in, if we are constantly married to an Excel sheet and the bottom line and every year on year we have to show a certain amount of profitability, it becomes very difficult, increasingly difficult.”
— Samta Datta [00:32:59 → 00:33:15]
Cultural Family Values in Indian Business: “It might not be very easily understood or why are Indians doing it? Why is everybody related to everybody? But you know, it’s, it’s that cultural family value kind of cascades down to the business most times.”
— Samta Datta [00:37:13 → 00:38:30]
Changing Dynamics of Modern Families: “If you were going to be put to the point where you have to work all through your life and you know, make careers as bright as your spouse, then more and more couples are not willing to have, you know, the next generation more and more, you know, so you will cut corners somewhere.”
— Samta Datta [00:42:42 → 00:43:02]
Redefining Success: “I’m not going to subscribe to how you hand me down the rules of success because I’m going to make it my way and I’m going to make tools around it that and I’m going to make take a lot more technological support for it.”
— Samta Datta [00:48:55 → 00:49:09]
| Joanne Lockwood SEE Change Happen | |
| Samta Datta Samta Datta | |
The post Beyond Branding appeared first on SEE Change Happen: The Inclusive Culture Experts.
148 حلقات
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