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Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands
Manage episode 365598255 series 3450546
المحتوى المقدم من Adam Posner and Kevin Logan Jr.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Adam Posner and Kevin Logan Jr. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In This Episode
- (01:17) – What’s going on with Binance?
- (03:47) – Apple’s new AR glasses: Vision Pro
- (09:06) – Max’s Italian heritage and what led to his interest in DeFi and self-custody.
- (10:45) – What led Max to work in the technology and the software industry
- (14:23) – Wild situations developers find themselves in
- (16:44) – Max’s transition to Salesforce
- (22:09) – The development of the Salesforce blockchain
- (28:59) - Salesforce Web3 studio
- (32:08) – How NFT management works and how it can be organized using Salesforce
- (35:10) – Diageo's NFT Strategy
- (40:03) – Analysing blockchain transactions and wallet activity for a direct targeting strategy.
- (42:56) –How real-world asset tokenization works and how it creates a real-world impact.
- (45:01) – How brands are starting to own more of the customer journey in Web3
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