Episode 7: Praveen Krishnan, Product Head at The Ken, discusses intersection of media and technology

The IIMB Podcast

In the seventh episode of the IIMB Podcast Series, Praveen Krishnan, a PGP 2011 alumnus of IIM Bangalore and Head of Product at The Ken, shares his insights on the evolution of the media industry and how technological advancements and the COVID-19 pandemic are accelerating changes in this dynamic industry. Praveen discusses the crises currently impacting the media industry, the advent of new monetisation models which are moving away from traditional advertisements, how product thinking is slowly becoming a critical focus point for media companies, and where the media industry is headed in the coming years.