Macinography 18: The Problem with Performas

The Icon Garden

Meet the Martinettis. They’re the all-American family of the nineties. When they want a computer, they hop on down to the big box store and buy a Performa, the computer made just for them. Alas, darkness lurked from within that happy Mac, seduced by the siren song of marketshare. Listen to find out how an otherwise reasonable idea almost rotted Apple from the core.

Sources

• Macworld, October 1992
• MacUser, October 1992
• Apple Confidential 2.0 By Owen W. Linzmayer
• MacWorld Mac Secrets by David Pogue and Joseph Schorr
• The Martinettis Bring Home a Computer
• The LA Times: The Un-Infomercial
• Apple's Weapon to boost Earnings - SFGate
• EMaculation
• UPI: Apple Introduces New Mac Line
• ToastyTech: At Ease
• IMDB: Ashley McCarthy
• Ad Age: NIMA Awards
• AdAge: Apple Performa Infomercial Bags 100,000 calls
• CHM Oral History: Jon Rubinstein
• StatCounter Desktop Marketshare

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Chapters

00:00:00 - Opening 00:00:39 - Share and Marketshare Alike 00:11:38 - Putting Your Mind At Ease 00:23:15 - Nobody Beats The Wiz 00:39:41 - Legacy 00:51:35 - Outtro and Credits

Music Credits

Second Goodbye (Instrumental) by Sapajou | https://soundcloud.com/sapajoubeats Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

Simplify by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

Dark Snow by windsouls | https://soundcloud.com/windsoulsmusic Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US