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The Agency Model Is Cracking. Let’s Talk About It
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Manage episode 492065145 series 3672551
المحتوى المقدم من Mark Ward. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Ward أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Description:
Ogilvy just cut its DEI team and that move says more than most press releases ever could. In this episode, I break down what that decision really means for the agency world and why it's a warning shot for anyone still clinging to the old-school model.
We dig into:
- Why bloated structures and big retainers are losing ground
- What clients actually want (hint: speed, clarity, and strategy)
- Why mini-agencies and independents are quietly taking over
- And why cutting DEI isn’t streamlining it’s unraveling
This isn’t about one agency. It’s about the industry finally being forced to evolve. Fast. And the people who get it? They’re already building what’s next.
Let’s get into it.
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