Ep. 64 - Doreen Lorenzo on Why Attending College Still Matters for Creatives (and how to create a sustainable career as a woman in design)

The Honest Field Guide®

Doreen Lorenzo is a successful leader of global creative firms; as the former president of frog design and Quirky she has advised companies on design and innovation issues for decades. In 2016 she started the Center for Integrated Design at the University of Texas at Austin. The success of that program led her in 2017 to be appointed Assistant Dean of the new School of Design and Creative Technologies . It has since become the fastest growing school in the College of Fine Arts. She is a co-founder of mobile video insights firm Vidlet, as well as a board member and advisor to several other companies. Seven years ago she became a columnist for Fast Company Co.Design writing a monthly column called Designing Women. Doreen was honored that Texas Monthly profiled her as one of 15 Innovators Reshaping Texas.

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