Messaging Modalities, Personas, and Strategic Actions

The Higher Ed Marketer

Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast.

In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us.

By identifying audience personas and adapting your messaging accordingly, you can strategically align your enrollment and marketing departments.

Not everyone opens their email – it’s time to think outside the inbox.

In this episode, we dive into adapting your school’s messaging to meet your audience where they are.

Join us as we discuss:

• [7:01] Using numerous marketing strategies together

• [19:26] Communication across marketing departments

• [24:49] Research of audience personas

Check out these resources we mentioned during the podcast:

• Youtility: Why Smart Marketing Is about Help Not Hype

• Hug Your Haters: How to Embrace Complaints and Keep Your Customers

• Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

• Jay Baer’s Newsletter

This episode originally aired on July 19th, 2022.

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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