Authentic Engagement in Multicultural Marketing

The Higher Ed Marketer

Multicultural marketing means asking questions and being authentically involved in discovering and providing what different demographics need.

It’s about making admissions information accessible to all despite language barriers or backgrounds.

We’re getting our conversation started with Christian Ponce, the Associate Vice President for Marketing at Old Dominion University (ODU), who shares how multicultural marketing will soon be the norm in higher ed.

Join us as we discuss:

• [1:45] Breaking down transcultural barriers

• [10:08] Multicultural views in American higher ed

• [16:30] The importance of a diverse team

• [20:08] The future of AI and translation software

Check out these resources we mentioned during the podcast:

• Heygen.com

• The Collage Group

• Christian Ponce on Linkedin

• [e-mail]

• [e-mail]

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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