New WinField Products, Crop Protection Pricing, & Bad Buzzwords

The High Ground - powered by Premier Companies

What’s happening with the crop protection pricing this year? Returning guest, Brad Chesnek, joins hosts Sal Sama and Ryan Priest for this episode of The High Ground powered by Premier Companies. Brad is WinField United’s Field Marketing Director for everything east of the Mississippi on the crop protection side of their business, and he’s seen firsthand what’s happened within the world of crop protection.

Brad shares an update on pricing for this year’s crop protection pricing and how logistics challenges have impacted their industry. He’ll also provide insight into market disruption, how that impacts the end user, and his recommendations on how to spread the risk out. Brad will also discuss how WinField has had to become excellent forecasters and planners, be as efficient as possible, and be proactive on the logistics front. “I know allocations weren’t fun and supply struggles weren’t fun, but I think as an industry, it made us better in the long run.”