Jamie McCracken from Protein New York on ”Influence”

The Hear It Podcast

We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang.

@protein https://www.proteinagency.com/

Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence

Protein’s Youth Report https://www.proteinagency.com/reports/the-youth-report

Jamie’s recommendations

Vfiles https://www.vfiles.org/ the foundation investing in the next generation of creators through grants, mentorship and soft skills training.

Red Bull’s Music Academy https://www.redbullmusicacademy.com/

Protein Agency Supplement https://the-dots.com/pages/protein-71243

Reply All podcast https://gimletmedia.com/shows/reply-all

Economist Radio @EconomistRadio https://www.economist.com/podcasts

Science of Secondary Magazine https://atelierhoko.com/category/science-of-the-secondary/

MacGuffin Magazine https://www.macguffinmagazine.com/

Trick Mirror, by Jia Tolentino https://www.penguinrandomhouse.com/books/567511/trick-mirror-by-jia-tolentino/