Reverse Engineering Your Sales Goals: Setting Your Sales Team Up for an Explosive Start to the Year

The Grow Show: Business Growth Stories from the Frontlines

The Grow Show is Back and it's a new year! This episode of The Grow Show focuses on setting your sales team up for success in the critical first quarter of the year. The hosts discuss the importance of establishing a clear business development formula, including sales goals, activity targets, and conversion rates by channel. They emphasize the need to have sales quotas high enough to account for potential turnover or underperformance, as well as the value of removing any negative or non-believing team members. The conversation also covers optimizing the sales team's training cadence, breaking down goals into monthly, weekly, and daily targets to maintain momentum, and the benefits of reviewing and adjusting compensation plans in advance. Overall, the episode provides a strategic roadmap for kicking off the new year strong and positioning the business for an explosive start to 2025.