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Top vs. Bottom of the Funnel: Finding Your Brand's Unique 'Wow Moment'
Manage episode 468243838 series 3411855
المحتوى المقدم من Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.
While Grow and Convert is known for our bottom-of-funnel first approach to content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.
We cover key topics including:
- When to focus on bottom-of-funnel vs. when to invest in broader brand building
- Why top-of-funnel SEO content often fails to grow a brand
- How different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)
- Finding the right marketing approach based on your company's natural strengths and differentiators
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