Managing Remote Workers: How to Manage Outcomes Over Outputs

The Grow and Convert Marketing Show

In this episode of Grow and Convert Deep Dives, we discuss a philosophy we have about managing remote workers (or workers in general): How to manage by outcomes instead of outputs. Oftentimes in our work, we come across other companies that have goals that don't move the needle, don't motivate employees, and cause more harm than good. We think this approach does the opposite.

We discuss how we think about goals, creating a great work culture, and how to effectively manage remote workers.

0:00 Intro- Managing by outcomes over outputs
2:07 Example’s in Benji’s career of output style management
3:58 Fear driven management
5:16 Having the right business goals, work backwards
6:07 Devil’s advocate - How would a business determine outcomes that are important?
9:57 Determining outcomes for a role you’re not familiar with
15:08 Mistakes management make and remote management principles
23:17 Grow and Convert’s examples outcomes over outputs
27:13 Outputs have a sneaky way of finding their way into goals
30:49 Goal setting - setting goals that tie to outcomes
36:33 Stop breaking large goals into small details
38:52 Tying examples back to G&C’s business
41:36 Using cloud-based remote tools to help manage people